‹Back

A network connection is required to play videos

Other · 01:30

Breast Cancer NOW

  • By Maria Friedrich · United Kingdom, Europe

 

Breast Cancer NOW

Main aim of the charity

Breast Cancer Now, the charity that’s steered by world-class research and powered by life-changing care. We’re here for anyone affected by breast cancer, the whole way through, providing support for today and hope for the future.

How the employee got involved and why

We became friends through working at DHL AIR, and came up with the idea of raising awareness of Breast Cancer Awareness . We were lucky enough to get support for our idea from our Managing Director Tom Mackle and we were allowed to do an October Breast Cancer Awareness Month.

What work does the employee do for charity?

With just 2 weeks before October we ordered lanyards, T shirts, bracelets and started our campaign. Within the first week of October 5 of our planes got the Pink Ribbon for Breast Cancer Awareness and to raise further awareness throughout the DHL family we used social media. The rest of the DHL world saw the posts and really wanted to get involved and show their support for this cause. Lanyards and T shirts have been sent out by us personally to colleagues all over the world and in return they donated locally. Through donations, cake sales, collections and Be A Hero Wear Pink Day at DHL AIR and the EMA HUB we raised £7500 which we split between Breast Cancer Now and the Nottingham City Hospital Breast Institute. We choose these two charities as they have personally helped two of our colleagues whos wives have faced this horrible disease this year and they will continue to support DHL employees in need.

What impact would winning have on the charity?

Breast Cancer Now do amazing work in caring and support for people with breast cancer and their families, to raise awareness and provide information. They also fund incredible research to find better medications and hopefully one day a cure. Any money they get helps towards both of these outstanding services. Nottingham City Hospital Breast Institute cares for patients right through from diagnoses, treatment and beyond. The nurses and staff that work here go above and beyond everyday in the support and care they give to their patients and families.

What impact would winning have on the employee?

It would make us feel even more motivated to continue our campaign and take it global for the whole DHL world. And winning would undoubtedly further raise awareness and help support next years bigger and better campaign.

AddThis Sharing Buttons